About Lalezar

Creator:

License: SIL Open Font License, 1.1

Lalezar is an Arabic and Latin display typeface for popular culture.

During the 1960s and 1970s a genre of filmmaking emerged in Iran which was commonly known as Film-Farsi. The main focus of the films produced in this period was on popular subjects such as romances, musicals and unrealistic heroic characters. The movie posters designed to represent these films were also intended to exaggerate these elements by the use of provocative imagery and a particular type of display lettering. These bold and dynamic letterforms were so popular and widely used that perhaps one can consider them the most significant component of film posters in that period.

Lalezar is an attempt to revive the appealing qualities in this genre of lettering and transform them into a modern Arabic display typeface and a suitable Latin companion. Although the main inspiration comes from a style of lettering that was used to represent the Persian language, here the objective is to design a typeface that can be used for most of the languages that use the Arabic script for their written communication.

The Lalezar project is led by Borna Izadpanah, a type designer based in London, UK. To contribute, see github.com/BornaIz/Lalezar

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Use on the Web

The Lalezar webfont is available for use on the web via the Google Fonts API.

1. Add this code to your website:

<link href='https://fonts.googleapis.com/css?family=Lalezar' rel='stylesheet' type='text/css'>

Instructions: To embed this font into your web page, copy this code into the <head> of your HTML document.

2. Integrate the font into your CSS:

font-family: 'Lalezar', Arial, sans-serif;

Instructions: Add the font name to your CSS selector just as you'd do normally with any other font.

Use in Desktop Software

The Lalezar font has been extracted from the Google Fonts API for use in desktop software.

1. Download the font file in your desired style:

Download TTF
Lalezar-Regular.ttf
Note: As these fonts come directly from the Google servers, they will need to be renamed.

2. Install to your computer

  • For Windows 10/8/7/Vista
    Right-click the font file then click the "Install" menu option.

  • For Mac OS xx 10.3 or above
    Double-click the font file then click the "Install Font" button at the bottom of the preview.